Zwitserleven
Brand Strategist
Making an iconic brand matter again.
The challenge
A generation grew up with Zwitserleven. But the picture they grew up with had aged: blue seas and rest, enjoyed on your own. My challenge was to change how people see the brand, and set it up for the commercial growth a changing pension market brings.
The insight
Retirement isn’t financially scary. It’s emotionally scary.
What I did
💘 Wrote the agency briefs for Pensioenambities: a campaign that starts with what you want to do with your time, not with your numbers.
💘 Translated Een gevoel dat we delen and Pensioenambities to an online experience. At a rapid pace: hundreds of visuals, tens of thousands of words, playlists, emails and landing pages. Plus a book full of dreams and tips from people already enjoying their retirement, and a digital coach that helps you take your own next step.
💘 Kept the brand’s heart beating in Bijna met pensioen, an online platform for people nearing retirement. We spoke to 541 customers, tested prototypes and turned wireframes into reality. I made sure everything felt like Zwitserleven.
💘 Took the story on stage: an Emerce Talk with PINK, a workshop at the annual Zwitserleven PensioenEvent for B2B customers, presenting an online webinar, and a session with our director for all of Athora Netherlands.
The challenge
A generation grew up with Zwitserleven. But the picture they grew up with had aged: blue seas and rest, enjoyed on your own. My challenge was to change how people see the brand, and set it up for the commercial growth a changing pension market brings.
The insight
Retirement isn’t financially scary. It’s emotionally scary.
What I did
💘 Wrote the agency briefs for Pensioenambities: a campaign that starts with what you want to do with your time, not with your numbers.
💘 Translated Een gevoel dat we delen and Pensioenambities to an online experience. At a rapid pace: hundreds of visuals, tens of thousands of words, playlists, emails and landing pages. Plus a book full of dreams and tips from people already enjoying their retirement, and a digital coach that helps you take your own next step.
💘 Kept the brand’s heart beating in Bijna met pensioen, an online platform for people nearing retirement. We spoke to 541 customers, tested prototypes and turned wireframes into reality. I made sure everything felt like Zwitserleven.
💘 Took the story on stage: an Emerce Talk with PINK, a workshop at the annual Zwitserleven PensioenEvent for B2B customers, presenting an online webinar, and a session with our director for all of Athora Netherlands.