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	<title>Jonne Deinum &#124;&#124; The Brand Cupid</title>
	<link>https://thebrandcupid.nl</link>
	<description>Jonne Deinum &#124;&#124; The Brand Cupid</description>
	<pubDate>Sun, 03 Sep 2023 20:04:52 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://thebrandcupid.nl/Home-1</link>

		<pubDate>Wed, 09 Aug 2023 14:02:53 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

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		<description>Hoi! 👋&#38;nbsp; 
I'm Jonne.&#38;nbsp;


The cupid between brands &#38;amp; people💘.&#38;nbsp;



I work with brands that are just getting started, brands in transition, or brands that know something has to change but aren't quite sure what yet. That's where I feel at home. In the messy phase. Asking the right questions, finding the insight and turning strategy into stories, concepts and experiences people actually connect with.

Sometimes that becomes a brand strategy. Sometimes it's a creative brief, a campaign concept or customer experience requirements.

Building brands worth falling for.
 


    
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    Let's call!


Fresh work



	&#60;img width="2015" height="266" width_o="2015" height_o="266" data-src="https://freight.cargo.site/t/original/i/40bc1fd3ffc4c370c540a8504984dd63cf76f0e1890f3caa54eaa9ff7406bb07/b-w-logo-zwitserleven.png" data-mid="211173978" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/40bc1fd3ffc4c370c540a8504984dd63cf76f0e1890f3caa54eaa9ff7406bb07/b-w-logo-zwitserleven.png" /&#62;

Making an iconic brand matter againZwitserleven has been one of the most iconic brands in the Netherlands for decades. So iconic, it even made it into the Dutch dictionary.2023 - 2026 &#124;&#124; Brand strategist&#38;nbsp;





The challenge was making that legacy relevant for a new generation. People between 55-67. Half of them didn't feel emotionally prepared for their retirement.

The new positioning brought Zwitserleven closer to society. My focus was to make sure it also came closer to people. Not by talking more about the urgency of pensions. But by helping people feel more confident about their future.💘 
Translating the new positioning into a long-term B2C brand strategy
💘 
Connecting campaigns, journeys and propositions into one consistent story💘 
Leading agencies, media strategy and creative direction within the Customer Experience team💘 
Making the brand tangible for 1.2 million customers and 800+ colleagues

Discover other work for campaigns. 
	
&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/5a351dfd08be99d1d5bc00c1fb7f4dd0b77a536549f38bed1e92bac9f8c44fec/zwitserleven_linkedin_online.jpg" data-mid="211173986" border="0"  src="https://freight.cargo.site/w/1000/i/5a351dfd08be99d1d5bc00c1fb7f4dd0b77a536549f38bed1e92bac9f8c44fec/zwitserleven_linkedin_online.jpg" /&#62;
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Shaping and implementing the BIYU identity&#38;nbsp;
2022 - 2023: Marketing and Brand management


BIYU wanted to make renting the new buying. I joined when that ambition still lived in the founders' living room.

Together we shaped a brand that people wanted to be part of. From defining the identity to translating it into campaigns, partnerships and experiences. Always looking for smart ways to make a big impact with little budget.💘 Defined the brand identity from scratch with the founders.
💘 &#38;nbsp;Translated the brand into campaigns, partnerships and product experiences
💘 
Launched one of the Netherlands' first fully AI-generated OOH campaigns (2022)
💘 Grew the brand from an idea into thousands of customers, two physical locations and a lot of partnerships.&#38;nbsp;
💘 Started in the founders' living room.&#38;nbsp;Ended up leading a content team of five.

Discover other work for new brands.

&#60;img width="1170" height="1463" width_o="1170" height_o="1463" data-src="https://freight.cargo.site/t/original/i/03a91bb3a2f7667d159729283faa2dcb47955360ad6359f33d426e198ec3cf65/Over-meer-doen--met-minder-.jpg" data-mid="250904495" border="0"  src="https://freight.cargo.site/w/1000/i/03a91bb3a2f7667d159729283faa2dcb47955360ad6359f33d426e198ec3cf65/Over-meer-doen--met-minder-.jpg" /&#62;



	
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&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/507f92ebcc232c0a15c0f70d5a407c39d6309f31bf35b8def55bf466934ff047/Amsterdam-Billboard_BIYU_balkon_borrelklaar.png" data-mid="187487444" border="0"  src="https://freight.cargo.site/w/1000/i/507f92ebcc232c0a15c0f70d5a407c39d6309f31bf35b8def55bf466934ff047/Amsterdam-Billboard_BIYU_balkon_borrelklaar.png" /&#62;




	&#60;img width="6624" height="1440" width_o="6624" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d53b7a84cfa7f49f97c4b41d91e6413befb4eeb2d4d8442bc08fe20d3c395a14/Untitled-design-26.png" data-mid="187599157" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/d53b7a84cfa7f49f97c4b41d91e6413befb4eeb2d4d8442bc08fe20d3c395a14/Untitled-design-26.png" /&#62;
Repositioning a second hand brand in a fast fashion world: Defining new luxury 
2021 -2022: Branding x content creation

As part of the new-business dream team, I sprinkled brand awareness like confetti. From prototyping campaigns to website wizardry, I transformed groundbreaking ideas into captivating realities, all while staying two steps ahead of market trends.

Disover other work for repositionings.
	
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&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b4f25b0cde4ac2d48206a91eb9382dc5363554c2a336ab7ddc55f2be4cb9a15c/IMG_8862.JPG" data-mid="190743277" border="0"  src="https://freight.cargo.site/w/1000/i/b4f25b0cde4ac2d48206a91eb9382dc5363554c2a336ab7ddc55f2be4cb9a15c/IMG_8862.JPG" /&#62;






	&#60;img width="5926" height="2160" width_o="5926" height_o="2160" data-src="https://freight.cargo.site/t/original/i/02910bccb5f6e095a8efebe73a004205fe15190c0f4ac61c2a8cdb5fba703216/amfi_lgoo.png" data-mid="187599149" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/02910bccb5f6e095a8efebe73a004205fe15190c0f4ac61c2a8cdb5fba703216/amfi_lgoo.png" /&#62;

How can ByParra be branded to match founder &#38;amp; customer? - The first digital museum e-commerce experience ever. 2021 &#124;&#124; CONCEPT &#124;&#124; Rebranding x campaign briefing x prototype
E-commerce merchandise shop? Not matching the audience needs. I turned the merchandise shop into a captivating online museum adventure. Streetwear, immersive experiences, and a concept book – I wove them together seamlessly, creating a unique brand identity that's both interestering and visually stunning.

Discover other work for repositionings. 

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed4179f5a6377406a3a3bf8332cf58c6456cf77e029efecddfbc94fd83f51192/3.png" data-mid="187539173" border="0"  src="https://freight.cargo.site/w/1000/i/ed4179f5a6377406a3a3bf8332cf58c6456cf77e029efecddfbc94fd83f51192/3.png" /&#62;

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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0413b646e2572269e4f7d5ec00e8f125ddcde2994959e5b6bcb07a9a1f313eb/5.png" data-mid="187539175" border="0"  src="https://freight.cargo.site/w/1000/i/f0413b646e2572269e4f7d5ec00e8f125ddcde2994959e5b6bcb07a9a1f313eb/5.png" /&#62;



	&#60;img width="13248" height="3840" width_o="13248" height_o="3840" data-src="https://freight.cargo.site/t/original/i/639e5cfdcf9ce062c49a3866192eb60f6715f0398bd1d1ee8c9441996066ee1b/Untitled-design-23.png" data-mid="187598995" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/639e5cfdcf9ce062c49a3866192eb60f6715f0398bd1d1ee8c9441996066ee1b/Untitled-design-23.png" /&#62;How can Zeeman stay relevant in 2030? Post. The first clothing subscription ever 2019 &#124;&#124; CONCEPT &#124;&#124; Strategy x campaign briefing x prototypeWhat would Zeeman look like in a wealthy, tech-focused and individual society? I rebranded the Zeeman brand without losing it’s identity to the world of 2031 and protyped a concept out of the new strategy. Think essentials magically appearing at your doorstep by blending convenience and foresight. All combined in one app: Post. 

Discover other work for campaigns.


	
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/435a7f49c906dd4f01b2d6f4bd6147a8bb1b4e9bb0df3996847cb1e819b20dc2/IMG_1409.JPG" data-mid="250901177" border="0" alt="PROTOTYPE BOX" data-caption="PROTOTYPE BOX" src="https://freight.cargo.site/w/1000/i/435a7f49c906dd4f01b2d6f4bd6147a8bb1b4e9bb0df3996847cb1e819b20dc2/IMG_1409.JPG" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/730d429a17dcf442a8035861a15a10c8690aae435ac345ddec8ef7f856f904b8/jonnedeinum_prototype_image2.jpg" data-mid="187545797" border="0"  src="https://freight.cargo.site/w/1000/i/730d429a17dcf442a8035861a15a10c8690aae435ac345ddec8ef7f856f904b8/jonnedeinum_prototype_image2.jpg" /&#62;



Ready to find out our match?
Shoot me a WhatsApp🤳, pen a lovely&#38;nbsp;e-mail 💌, or let’s connect on LinkedIn🕺.&#38;nbsp;









</description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://thebrandcupid.nl/About</link>

		<pubDate>Wed, 09 Aug 2023 14:02:53 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/About</guid>

		<description>
Nice to meet! 👋

	


		
I’m Jonne Deinum, a freelance hands-on creative strategist.

	&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/6beac235780a63d9324ef6df1c19aedc3d3ac483d7c0b9ba426950057ebcb60d/Naamloos-1.png" data-mid="191455391" border="0"  src="https://freight.cargo.site/w/1000/i/6beac235780a63d9324ef6df1c19aedc3d3ac483d7c0b9ba426950057ebcb60d/Naamloos-1.png" /&#62;


When studying branding in the direction of brand strategy at AMFI, I fell in love with sharpening brands to make them better connect with people and the world. 

After my study I worked in several start-ups where I learned to translate customers needs for brand activations. I like to work in sprints and I am a thinker and doer at the same time. This is causing that I love to work project based in the first phase of a brand, rebrandings or on campaigns.&#38;nbsp;

Want to build your brand future-proof but don’t know how to translate your identity + strategy? I’m on my way! You can book me as a translator of cutting-edge ideas and let me turn them into real-world success stories. Lets goo!

In other people’s words:
“Jonne is one of those rare talents you only meet once in a while. She effortlessly bridges strategic thinking and creative hands-on execution, is a star at planning and concepting but also knows how to create a kick-ass visual from scratch. She is a rock to build on who will always bring great ideas to the table while supporting others realizing theirs. It was a pleasure working with Jonne and highly recommend her to anyone looking to strengthen their brand and their team!”

Suzanne Kats &#38;nbsp;&#38;nbsp;

Things I also like
Creating playlists - From Go Back To The Zoo and Mumford And Sons to Weval and Maribou State to Marlon Hoffstadt and DJ Heartstring. &#38;nbsp;Flat White &#38;amp; Rooibos Tea &#38;amp; Coolbest Mango Dream &#38;amp; Tropical Lemonade&#38;nbsp;&#38;nbsp;
2doc &#38;amp; Pakhuis de Zwijger &#38;amp; WGSN &#38;amp; Dezeen &#38;amp; FOAM Amsterdam &#38;amp;&#38;nbsp; Forum Groningen &#38;amp; MIMA &#38;amp; Louisiana &#38;amp; WARC&#38;nbsp;Zeeman &#38;amp; David Shrigley &#38;amp; Piet Oudolf &#38;amp; CargoWorld &#38;amp; The Brand Identity &#38;amp; New Optimist &#38;amp; BIYU &#38;amp; Pinterest &#38;amp; Piet Parra &#38;amp; Kultlab &#38;amp; TheLeoIsAllInTheMind

Let’s discover if we match&#38;nbsp;Ready to make your brand the next big thing? Shoot me a WhatsApp 🤳, pen an e-mail 💌, or let's connect on LinkedIn🕺</description>
		
	</item>
		
		
	<item>
		<title>Contact</title>
				
		<link>https://thebrandcupid.nl/Contact</link>

		<pubDate>Thu, 31 Aug 2023 19:14:41 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/Contact</guid>

		<description>
Contact
Jonne Deinuma.k.a. The Brand Cupid.&#38;nbsp;
Click here to WhatsApp🤳
Click to call.&#38;nbsp;or send an&#38;nbsp;e-mail to jonne@thebrandcupid.nl 💌Last option! -&#38;gt; Let’s connect on LinkedIn 🕺
In case you’re wondering:Chamber of Commerce: 81187866 BTW ID NL003540049B58</description>
		
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		<title>Mobile nav</title>
				
		<link>https://thebrandcupid.nl/Mobile-nav</link>

		<pubDate>Wed, 09 Aug 2023 14:02:53 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/Mobile-nav</guid>

		<description>
Work
AboutContact


 </description>
		
	</item>
		
		
	<item>
		<title>New brands</title>
				
		<link>https://thebrandcupid.nl/New-brands</link>

		<pubDate>Wed, 09 Aug 2023 14:02:54 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/New-brands</guid>

		<description>
	
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&#60;img width="1066" height="1600" width_o="1066" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4237882acfaaa4b28d5ed0a0343385876e302a79127a8a7756e9add767c93615/WhatsApp-Image-2020-11-22-at-16.27.28.jpeg" data-mid="189435791" border="0"  src="https://freight.cargo.site/w/1000/i/4237882acfaaa4b28d5ed0a0343385876e302a79127a8a7756e9add767c93615/WhatsApp-Image-2020-11-22-at-16.27.28.jpeg" /&#62;
&#60;img width="2878" height="1644" width_o="2878" height_o="1644" data-src="https://freight.cargo.site/t/original/i/e7dcd6ca42a1169e1f0a5bdb4fa5d57b3c8550c18ae6b237019f4e0a92917a50/Screenshot-2020-11-19-at-17.51.50.png" data-mid="189435794" border="0"  src="https://freight.cargo.site/w/1000/i/e7dcd6ca42a1169e1f0a5bdb4fa5d57b3c8550c18ae6b237019f4e0a92917a50/Screenshot-2020-11-19-at-17.51.50.png" /&#62;

	
&#60;img width="954" height="694" width_o="954" height_o="694" data-src="https://freight.cargo.site/t/original/i/1af73e6824305458e84a3f77d913201176a6310929c0b54f4cacfc9cfbf5325d/IMG_0021_JPG.jpg" data-mid="189435798" border="0"  src="https://freight.cargo.site/w/954/i/1af73e6824305458e84a3f77d913201176a6310929c0b54f4cacfc9cfbf5325d/IMG_0021_JPG.jpg" /&#62;
&#60;img width="1486" height="1116" width_o="1486" height_o="1116" data-src="https://freight.cargo.site/t/original/i/7154429a45e5c2e412ad8c79e5454c11b97c0583ef302aa3f5adff4297e4c6ca/Schermafbeelding-2020-05-13-om-12.29.16.png" data-mid="189435838" border="0"  src="https://freight.cargo.site/w/1000/i/7154429a45e5c2e412ad8c79e5454c11b97c0583ef302aa3f5adff4297e4c6ca/Schermafbeelding-2020-05-13-om-12.29.16.png" /&#62;
&#60;img width="652" height="812" width_o="652" height_o="812" data-src="https://freight.cargo.site/t/original/i/24cf98f4417f46bbbb09de9a014bb4b447ae7f4ab9eb091a6057cdd4b8e8572a/Schermafbeelding-2020-05-13-om-12.45.29.png" data-mid="189435834" border="0"  src="https://freight.cargo.site/w/652/i/24cf98f4417f46bbbb09de9a014bb4b447ae7f4ab9eb091a6057cdd4b8e8572a/Schermafbeelding-2020-05-13-om-12.45.29.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e4b8644bc2298ae9e842865b8d29cf93dbc3825c932b9246a871a332858b8cb/4.png" data-mid="189435775" border="0"  src="https://freight.cargo.site/w/1000/i/7e4b8644bc2298ae9e842865b8d29cf93dbc3825c932b9246a871a332858b8cb/4.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1f2a2b79004af62522a922dc9c88a2264df7653c3749914398f8174d636d064/2.png" data-mid="189435774" border="0"  src="https://freight.cargo.site/w/1000/i/c1f2a2b79004af62522a922dc9c88a2264df7653c3749914398f8174d636d064/2.png" /&#62;
&#60;img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/1a0df96a59b512305a89557ddf54240ffab8d2188946454b9461c1740ad43651/IMG_0059.JPG" data-mid="189435795" border="0"  src="https://freight.cargo.site/w/1000/i/1a0df96a59b512305a89557ddf54240ffab8d2188946454b9461c1740ad43651/IMG_0059.JPG" /&#62;


NEW BRANDS
Launching a brand is superduper exciting. For fresh faces, I'm like a storybuilder weaving an exciting tale. I sculpt brand identities that grab attention and resonate.&#38;nbsp;

New brands can book me for: Brand strategy, creative strategy, tone of voice, branding guidelines and communication strategies.&#38;nbsp;

Just like BIYU did! 👇
Defining and implementing the BIYU identity -Creating identity and strategy. 


I crafted the brand identity and translated that into different activations, together with the founders and stakeholders I breathed life into the BIYU brand. From defining brand strategy to orchestrating AI generated OOH campaigns and forging killer partnerships.


&#60;img width="2594" height="1610" width_o="2594" height_o="1610" data-src="https://freight.cargo.site/t/original/i/118289fc7094389a6f29f760992b2957600d9d42adfbc96a5bb2cdb7797879f7/Schermafbeelding-2023-08-31-om-21.10.44.png" data-mid="189668500" border="0"  src="https://freight.cargo.site/w/1000/i/118289fc7094389a6f29f760992b2957600d9d42adfbc96a5bb2cdb7797879f7/Schermafbeelding-2023-08-31-om-21.10.44.png" /&#62;
&#60;img width="2728" height="2062" width_o="2728" height_o="2062" data-src="https://freight.cargo.site/t/original/i/7e60e5e56f89b66ce3e1b74b0deafe269ca086d5eee5f1235f6a821335f146e9/Schermafbeelding-2023-08-31-om-21.10.04.png" data-mid="189668501" border="0"  src="https://freight.cargo.site/w/1000/i/7e60e5e56f89b66ce3e1b74b0deafe269ca086d5eee5f1235f6a821335f146e9/Schermafbeelding-2023-08-31-om-21.10.04.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/507f92ebcc232c0a15c0f70d5a407c39d6309f31bf35b8def55bf466934ff047/Amsterdam-Billboard_BIYU_balkon_borrelklaar.png" data-mid="189668507" border="0"  src="https://freight.cargo.site/w/1000/i/507f92ebcc232c0a15c0f70d5a407c39d6309f31bf35b8def55bf466934ff047/Amsterdam-Billboard_BIYU_balkon_borrelklaar.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ef6f4eeb547e57cc714c2602321f9fc0f24a08b50ed65a1729c0fe322f45267/tumble.png" data-mid="189668510" border="0"  src="https://freight.cargo.site/w/1000/i/9ef6f4eeb547e57cc714c2602321f9fc0f24a08b50ed65a1729c0fe322f45267/tumble.png" /&#62;

Click here to get in touch.&#38;nbsp;


    
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	<item>
		<title>Rebranding</title>
				
		<link>https://thebrandcupid.nl/Rebranding</link>

		<pubDate>Sun, 03 Sep 2023 19:55:04 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/Rebranding</guid>

		<description>
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" data-mid="189669104" border="0"  src="https://freight.cargo.site/w/1000/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" data-mid="189669103" border="0"  src="https://freight.cargo.site/w/1000/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" /&#62;


REBRANDING
For the ones who wants a rebranding, I can be a makeover artsist. We dig into your history and craft a contemporary spin. Blending what's loved with what's new, sparking that 'wow' all over again.

I can support brands who choose a different direction with brand experiments on campaigns and tone of voice, but I can also play blind spot discoverer to ensure that all touch points are aligned with the new strategy / proposition!
Just like I did for The Next Closet! 👇Creating inclusive exclusivity for old-fashioned brand The Next Closet to make second-hand as accessible as fast fashion.


As part of the new-business dream team, I sprinkled brand awareness like confetti. From prototyping campaigns to website wizardry, I transformed groundbreaking ideas into captivating realities, all while staying two steps ahead of market trends. 


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" data-mid="189669104" border="0"  src="https://freight.cargo.site/w/1000/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" data-mid="189669158" border="0"  src="https://freight.cargo.site/w/1000/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a31fc6a464332ec7cf2aa0d8835d3848fc098a9dff9d689cce90f02d4a5b6b9/5.png" data-mid="189669191" border="0"  src="https://freight.cargo.site/w/1000/i/8a31fc6a464332ec7cf2aa0d8835d3848fc098a9dff9d689cce90f02d4a5b6b9/5.png" /&#62;
Click here to get in touch. 


    
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        .rounded-button {
            display: inline-block;
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            color: #2C2C2C; /* Button text color */
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            text-decoration: none;
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            cursor: pointer;
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        .rounded-button:hover {
            background-color: #EDEBEE; /* Button background color on hover */
        }
    


    
    
        Back to homescreen
    </description>
		
	</item>
		
		
	<item>
		<title>Campaigns</title>
				
		<link>https://thebrandcupid.nl/Campaigns</link>

		<pubDate>Sun, 03 Sep 2023 20:04:52 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/Campaigns</guid>

		<description>
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" data-mid="189669239" border="0"  src="https://freight.cargo.site/w/1000/i/71af1866d712d51c893c1ba3cab41c9e7225f7b181170b2ec0eee9da3d9bb459/2.png" /&#62;

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" data-mid="189669238" border="0"  src="https://freight.cargo.site/w/1000/i/21334a59faef118519630ef852b6ef898eeb414434e7e418f7bfbbcfa76009eb/1.png" /&#62;


CAMPAIGNS
For the ones who wants a rebranding, I can be a makeover artsist. We dig into your history and craft a contemporary spin. Blending what's loved with what's new, sparking that 'wow' all over again. I can be the outsider who overviews&#38;nbsp;

I can support brands who choose a different direction with brand experiments on campaigns and tone of voice, but I can also play blind spot discoverer to ensure that all touch points are aligned with the new strategy / proposition!
Just like I did for The Next Closet! 👇
How can Zeeman stay relevant in 2030? Post. The first clothing subscription ever&#38;nbsp;STRATEGY + CAMPAIGN BRIEFING + PROTOTYPE
What would Zeeman look like in a wealthy, tech-focused and individual society? I rebranded the Zeeman brand without losing it’s identity to the world of 2031 and protyped a concept out of the new strategy. Think essentials magically appearing at your doorstep by blending convenience and foresight. All combined in one app: Post. 

How can ByParra be branded to match founder &#38;amp; customer? - The first digital museum e-commerce experience ever. REBRANDING + CAMPAIGN BRIEFING + PROTOTYPE

E-commerce merchandise shop? Not matching the audience needs. I turned the merchandise shop into a captivating online museum adventure. Streetwear, immersive experiences, and a concept book – I wove them together seamlessly, creating a unique brand identity that's both interestering and visually stunning.

Discover other work for rebrandings. 

Click here to get in touch. 

    
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            display: inline-block;
            padding: 20px 20px;
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            cursor: pointer;
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        .rounded-button:hover {
            background-color: #EDEBEE; /* Button background color on hover */
        }
    


    
    
        Back to homescreen
    </description>
		
	</item>
		
		
	<item>
		<title>research</title>
				
		<link>https://thebrandcupid.nl/research-2</link>

		<pubDate>Wed, 18 Nov 2020 20:34:28 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/research-2</guid>

		<description>Below you can browse through&#38;nbsp; several studies 
that I have used as a starting point for a brand concept.&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Inspiration book</title>
				
		<link>https://thebrandcupid.nl/Inspiration-book</link>

		<pubDate>Tue, 17 Nov 2020 22:50:23 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/Inspiration-book</guid>

		<description>


Inspiration book
	
This book is an inspiration book specially made for fashion professionals, or any other who are interested in form, colors, and materials. The book is created through a combination of intuition and research. It is filled with inspiring visuals, written words, and materials.
The book contains two themes: Ziende blinden &#38;amp; Verlangen naar verleden, translated as: Seeing blinds &#38;amp; Desiring in the past.Ziende blinden based on a world full of people who do see a problem, but not intervene.Verlangen naar verleden is about the need for calmness, brotherhood, and sustainability



&#60;img width="902" height="1202" width_o="902" height_o="1202" data-src="https://freight.cargo.site/t/original/i/b0dff88fef922fa691a4b6b16c2f8cf26ed85fa6bc67122f534be48f7917be6a/IMG_9996_JPG.jpg" data-mid="89184268" border="0"  src="https://freight.cargo.site/w/902/i/b0dff88fef922fa691a4b6b16c2f8cf26ed85fa6bc67122f534be48f7917be6a/IMG_9996_JPG.jpg" /&#62;
&#60;img width="958" height="694" width_o="958" height_o="694" data-src="https://freight.cargo.site/t/original/i/2f94e76c8b6d6034749807b5f1255a98b7b38b9bad98a2f753fe182876cffa7c/IMG_0015_JPG.jpg" data-mid="89184266" border="0"  src="https://freight.cargo.site/w/958/i/2f94e76c8b6d6034749807b5f1255a98b7b38b9bad98a2f753fe182876cffa7c/IMG_0015_JPG.jpg" /&#62;
&#60;img width="954" height="694" width_o="954" height_o="694" data-src="https://freight.cargo.site/t/original/i/1af73e6824305458e84a3f77d913201176a6310929c0b54f4cacfc9cfbf5325d/IMG_0021_JPG.jpg" data-mid="89184267" border="0"  src="https://freight.cargo.site/w/954/i/1af73e6824305458e84a3f77d913201176a6310929c0b54f4cacfc9cfbf5325d/IMG_0021_JPG.jpg" /&#62;
more research more research more research more research more research more research more research more research more research more research more research more research&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>in touch</title>
				
		<link>https://thebrandcupid.nl/in-touch</link>

		<pubDate>Tue, 09 Mar 2021 18:36:17 +0000</pubDate>

		<dc:creator>Jonne Deinum &#124;&#124; The Brand Cupid</dc:creator>

		<guid isPermaLink="true">https://thebrandcupid.nl/in-touch</guid>

		<description>


In Touch
We’re in love with social media, but love makes blind. Digital devices want to let us connect with the whole world as voluminously as possible, but this leads to less meaningful contact with the offline world.I want to bring back the sincere experience.Letting psyche, body, and nature be one, displaying contact with nature and detailed tactility.I used my iPhone as a connecting factor between me and nature, and let the digital photographs bear the way toward being lived.


&#60;img width="3876" height="2698" width_o="3876" height_o="2698" data-src="https://freight.cargo.site/t/original/i/401d0479cdb0d4c0ff82692d57cf9c3598eba6e55d3c5dd42dc929d675d48802/intouch_web.jpg" data-mid="101411475" border="0"  src="https://freight.cargo.site/w/1000/i/401d0479cdb0d4c0ff82692d57cf9c3598eba6e55d3c5dd42dc929d675d48802/intouch_web.jpg" /&#62;

&#60;img width="3876" height="2698" width_o="3876" height_o="2698" data-src="https://freight.cargo.site/t/original/i/401d0479cdb0d4c0ff82692d57cf9c3598eba6e55d3c5dd42dc929d675d48802/intouch_web.jpg" data-mid="101411475" border="0"  src="https://freight.cargo.site/w/1000/i/401d0479cdb0d4c0ff82692d57cf9c3598eba6e55d3c5dd42dc929d675d48802/intouch_web.jpg" /&#62;
more research more research more research more research more research more research more research more research more research more research more research more research&#38;nbsp;</description>
		
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