Hoi! 👋 I'm Jonne. The cupid between brands & people💘.

I’ll make people fall in love with your brand. Pinky promise.

Picture me as the strategist delivering briefings and prototypes for identity and campaigns.

I usually partner up with people who are launching a new brand, reshaping their current one, or cooking up a mind-blowing campaign that's destined to steal hearts.

The result can be a brand strategy, brand identity, brand guideline, campaignbriefings, prototype, content strategy or all of the above!

Fresh work

Digitally activating the repositioning of the iconic Zwitserleven brand

2023 || Brand activation x campaign briefing x content creation

Zwitserleven launched their repositioning - a feeling we all share. For everyone. My challenge was to launch in the week of repositioning a digital strategy what seamlessy resonates with the TV-campaign. Therefor we created a leadgen-campaign across channels. Conducted research 🧐, brought hundreds of visuals to life ✍️, and put tens of thousands of words on paper 📝. Compiled an e-book 📖, curated playlists 🎶, designed emails 💌, and devised media strategies 📱. Briefed landing pages 💻, expanded schedules and met deadlines 👩‍💻.

Discover other work for campaigns.

How can Zeeman stay relevant in 2030? Post. The first clothing subscription ever

2019 || Strategy x campaign briefing x prototype

What would Zeeman look like in a wealthy, tech-focused and individual society? I rebranded the Zeeman brand without losing it’s identity to the world of 2031 and protyped a concept out of the new strategy. Think essentials magically appearing at your doorstep by blending convenience and foresight. All combined in one app: Post.

Discover other work for campaigns.

How can ByParra be branded to match founder & customer? - The first digital museum e-commerce experience ever.

2021: Rebranding x campaign briefing x prototype

E-commerce merchandise shop? Not matching the audience needs. I turned the merchandise shop into a captivating online museum adventure. Streetwear, immersive experiences, and a concept book – I wove them together seamlessly, creating a unique brand identity that's both interestering and visually stunning.

Discover other work for repositionings.

Repositioning a second hand brand in a fast fashion world: Defining new luxury

2021: Branding x content creation

As part of the new-business dream team, I sprinkled brand awareness like confetti. From prototyping campaigns to website wizardry, I transformed groundbreaking ideas into captivating realities, all while staying two steps ahead of market trends.

Disover other work for repositionings.

Defining and implementing the BIYU identity - Shaping identity and strategy.

2022: Marketing x brand building

I crafted the brand identity and translated that into different activations, together with the founders and stakeholders I breathed life into the BIYU brand. From defining brand strategy to orchestrating AI generated OOH campaigns and forging killer partnerships.

Discover other work for new brands.

Ready to find out our match?

Shoot me a WhatsApp🤳, pen a lovely e-mail 💌, or let’s connect on LinkedIn🕺.

Work About Contact

Contact

Jonne Deinum

Click here to WhatsApp🤳 Click to call. or send an e-mail to jonne@thebrandcupid.nl 💌Last option! -> Let’s connect on LinkedIn 🕺

Click here to WhatsApp 🤳
Click to call.
or send an e-mail to jonne@thebrandcupid.nl 💌
Last option! -> Let’s connect on LinkedIn 🕺